Objective
Build an inbound pipeline of qualified leads and improve online visibility
the challenge
In a constantly evolving marketplace, our challenge has been to elevate Pacesetter's online presence with putting effective strategies & solutions to use, and distinguishing them from the competition.
- To stand out in an ever-evolving, competitive marketplace
- To expand the limited analytics reporting capabilities
- To design and build new digital properties
- To build tailored content marketing strategies & grow the SEO footprint
The Solution
Our solution comprised a holistic approach where we ensured execution of effective content strategies, developed an impactful website & landing page design and enhanced the overall user experience.
- Organic & Paid Acquisition Management – SEO, PPC & Remarketing
- Website & Landing Page Design And Development
- Optimization Of Landing Page User Experience
- Analytics Tagging, Tracking And Reporting
- Cross-Channel Optimization
- End-To-End Content Strategy Development
The Result
Pacesetter's 'Acquisition in a Box' project showcases the strength of a well-rounded digital strategy. The collaboration between Pacesetter and Profitto not only delivered tangible results but also established Pacesetter as a leading force within the steel industry's digital landscape, reflecting the power of innovation and partnership.
- Lead Volume Growth: Expanded the customer base through effective targeting and engagement strategies bringing in 38% more YoY.
- Lead Acquisition Cost Reduction: Achieved a 52% reduction in lead acquisition costs through effective planning & strategic optimization. Implemented budget allocation strategies based on data of high-performing channels and campaigns.
- Enhanced Online Visibility: Improved search engine rankings for key product categories. Established a strong social media presence and witnessed a growth in audience engagement.
